Privacy Policy

Last updated Mar 18, 2026

PRIVACY POLICY

Last updated: [7/30/26]

This privacy notice for Best Burn Firewood LLC ("we," "us," or "our") describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you:

Visit our website at https://bestburnfirewood.com, or any website of ours that links to this privacy notice
Purchase products from us online, by phone, or at our New Berlin yard
Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at sales@bestburnfirewood.com.

SUMMARY OF KEY POINTS

This summary provides key points from our privacy notice. You can find more detail on any topic by using the table of contents below.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us, the choices you make, and the products and features you use.

Do we process any sensitive personal information? We do not process sensitive personal information.

Do we receive any information from third parties? We may receive limited information from third parties, including analytics providers, our payment processors, our live chat provider, and review platforms.

How do we process your information? We process your information to provide, improve, and administer our Services, fulfill orders, communicate with you, prevent fraud, and comply with law. We process your information only when we have a valid legal reason to do so.

In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties, such as payment processors, delivery and logistics support, and analytics providers.

How do we keep your information safe? We have organizational and technical processes in place to protect your personal information. However, no electronic transmission or storage technology can be guaranteed to be 100% secure.

What are your rights? Depending on where you are located, applicable privacy law may give you certain rights regarding your personal information.

How do you exercise your rights? The easiest way is to contact us at sales@bestburnfirewood.com. We will consider and act upon any request in accordance with applicable data protection laws.

What information do we collect?
How do we process your information?
What legal bases do we rely on to process your information?
When and with whom do we share your personal information?
Do we use cookies and other tracking technologies?
How long do we keep your information?
How do we keep your information safe?
Do we collect information from minors?
What are your privacy rights?
Controls for Do-Not-Track features
Do United States residents have specific privacy rights?
SMS and text message policy
Do we make updates to this notice?
How can you contact us about this notice?
How can you review, update, or delete the data we collect from you?

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, place an order, or otherwise contact us.

Personal Information Provided by You. The personal information we collect may include:

names
phone numbers
email addresses
mailing addresses
billing and delivery addresses
payment card information (processed by our payment provider, see below)
business or company name, for commercial and wholesale inquiries

Sensitive Information. We do not process sensitive information.

Payment Data. We may collect data necessary to process your payment if you make a purchase. Payment card details are collected and processed directly by our third-party payment processor and are not stored on our servers. Our online store runs on WooCommerce, and payments are handled by [WooPayments]. You may review their privacy notice on their website.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information, such as your Internet Protocol (IP) address and browser and device characteristics, is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, approximate location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies. See Section 5.

The information we collect includes:

Log and Usage Data. Service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services. This may include your IP address, device information, browser type and settings, information about your activity in the Services (such as date and time stamps, pages and files viewed, searches, and other actions you take), and device event information such as system activity and error reports.
Device Data. Information about the computer, phone, tablet, or other device you use to access the Services, which may include device and application identification numbers, browser type, hardware model, internet service provider, mobile carrier, and operating system.
Location Data. Information about your approximate device location, such as the general region derived from your IP address. We use this to help determine delivery availability and pricing by area.

Information collected from other sources

In Short: We may collect limited information from third parties.

We may receive information about you from third parties that support our Services, including:

Analytics providers, such as Google Analytics and Google Search Console, which provide aggregated and pseudonymous information about site usage
Payment processors, which confirm transaction status and provide limited billing information
Live chat providers, which support customer service conversations initiated on our site
Review platforms, such as Google and Trustpilot, where customers voluntarily leave reviews
Advertising and marketing platforms, where applicable

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, including:

To fulfill and manage your orders. We process your information to fulfill and manage your orders, payments, deliveries, returns, and exchanges made through the Services.
To deliver and facilitate delivery of services to you. We process your information to provide you with the requested service, including scheduling and routing deliveries.
To respond to inquiries and offer support. We process your information to respond to your inquiries and resolve any issues you might have with a requested service.
To send administrative information to you. We process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
To send you marketing and promotional communications, where you have opted in. You can opt out at any time. See Section 9.
To request feedback. We may process your information to request feedback and to contact you about your use of our Services.
To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
To comply with legal obligations. We may process your information to comply with applicable law, respond to legal requests, or exercise or defend legal claims.
To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual's vital interest, such as to prevent harm.

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?

In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.

If you are located in the EU or UK, this section applies to you.

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. We may rely on the following legal bases:

Consent. We may process your information if you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time. See Section 9.
Performance of a Contract. We may process your personal information when necessary to fulfill our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.
Legitimate Interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests, and those interests do not outweigh your rights and freedoms. This includes analyzing how our Services are used, improving our Services, and preventing fraud.
Legal Obligations. We may process your information where necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation.
Vital Interests. We may process your information where necessary to protect your vital interests or those of a third party.

If you are located in Canada, this section applies to you.

We may process your information if you have given us specific permission (express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (implied consent). You can withdraw your consent at any time.

In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example:

If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way
For investigations and fraud detection and prevention
For business transactions, provided certain conditions are met
If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim
For identifying injured, ill, or deceased persons and communicating with next of kin
If we have reasonable grounds to believe an individual has been, is, or may be a victim of financial abuse
If it is reasonable to expect that collection and use with consent would compromise the availability or accuracy of the information, and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province
If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records
If it was produced by an individual in the course of their employment, business, or profession, and the collection is consistent with the purposes for which the information was produced
If the collection is solely for journalistic, artistic, or literary purposes
If the information is publicly available and is specified by the regulations

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We may share information in specific situations described in this section and with the following categories of third parties.

Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work. The categories of third parties we may share personal information with include:

Payment processors
Website hosting and infrastructure providers
Website development and maintenance contractors
Order fulfillment, delivery, and logistics support
Data analytics services
Customer service and live chat providers
Email marketing and communication platforms
Review and reputation platforms
Phone and SMS service providers

We also may need to share your personal information in the following situations:

Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
Legal Obligations. We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.
Vital Interests and Legal Rights. We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person, or as evidence in litigation in which we are involved.
Commercial and Wholesale Accounts. If you inquire about or hold a wholesale or commercial account, we may share relevant business contact and account information with our distribution and logistics partners in order to service that account.

We do not sell your personal information.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising. These technologies allow them to help us better understand how visitors use our Services and to measure the performance of our marketing.

The categories of cookies we use include:

Necessary cookies. Required for the website and shopping cart to function. These cannot be disabled.
Functional cookies. Remember your preferences and settings.
Analytics cookies. Help us understand how visitors interact with our Services, including which pages are visited and how visitors arrive.
Advertising cookies. May be used to measure the effectiveness of our marketing.

You can manage your cookie preferences through the consent banner on our website, and you can set your browser to refuse cookies or alert you when cookies are being sent. If you disable or refuse cookies, some parts of our Services may become inaccessible or may not function properly.

Google Analytics

We may share your information with Google Analytics to track and analyze the use of the Services. To opt out of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout.

6. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

Order and transaction records are generally retained for a minimum of seven years in order to meet accounting and tax recordkeeping obligations.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

7. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. These include encrypted connections (SSL/TLS) across our website, restricted administrative access, and use of reputable third-party payment processors that are responsible for the security of payment card data.

However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

8. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly collect, solicit data from, or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services.

If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at sales@bestburnfirewood.com.

9. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: Depending on your location, you may have rights that allow you greater access to and control over your personal information.

In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws. These may include the right to:

Request access to and obtain a copy of your personal information
Request correction or erasure of your personal information
Restrict the processing of your personal information
Request portability of your personal information
Object to the processing of your personal information
Not be subject to automated decision-making

To make such a request, please contact us at sales@bestburnfirewood.com. We will consider and act upon any request in accordance with applicable data protection laws.

If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

Withdrawing your consent

If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. You can do so by contacting us at sales@bestburnfirewood.com or by using the opt-out mechanisms described below.

Please note that withdrawing your consent will not affect the lawfulness of the processing before its withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Opting out of marketing communications

You can unsubscribe from our marketing and promotional communications at any time by clicking the unsubscribe link in the emails we send, replying "STOP" to text messages, or by contacting us at sales@bestburnfirewood.com. You will then be removed from our marketing lists. However, we may still communicate with you to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes, such as confirming and scheduling an order or delivery.

Cookies and similar technologies

Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove cookies and to reject cookies. You can also manage your preferences through the cookie consent banner on our website.

10. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.

If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.

11. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: If you are a resident of certain US states, you may have the right to request access to and receive details about the personal information we maintain about you, to correct inaccuracies, to get a copy of, or to delete your personal information.

Several US states have enacted comprehensive privacy laws granting their residents specific rights regarding personal information. These states currently include, among others, California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, and Montana. The rights available to you depend on the state in which you reside.

Categories of personal information we may collect

Identifiers, such as name, contact information, and IP address
Commercial information, such as transaction and purchase history
Internet or network activity, such as browsing and interaction with our website
Geolocation data, limited to approximate region
Audio, electronic, or visual information, such as recorded customer service communications, where applicable

We do not collect sensitive personal information as that term is defined under applicable state law.

Your rights

Depending on your state of residence, you may have the right to:

Know whether we are processing your personal data
Access your personal data
Correct inaccuracies in your personal data
Request deletion of your personal data
Obtain a copy of the personal data you previously shared with us
Opt out of the processing of your personal data for targeted advertising, the sale of personal data, or profiling
Not be discriminated against for exercising your rights

Sale of personal information

We do not sell personal information as defined by applicable state law, and we do not sell or share personal information of consumers under 16 years of age.

How to exercise your rights

To exercise any of these rights, contact us at sales@bestburnfirewood.com. We will verify your identity by matching the information you provide against information we already hold. We will respond within the time period required by applicable law.

If you are an authorized agent making a request on behalf of a consumer, we may require proof of your authorization.

Appeals

If we decline to take action on your request, you may appeal our decision by contacting us at sales@bestburnfirewood.com with the subject line "Privacy Request Appeal." We will respond in writing with an explanation of the reasons for our decision.

12. SMS AND TEXT MESSAGE POLICY

Sharing of personal information

Best Burn Firewood LLC will not share, sell, or disclose your personal information or mobile opt-in data to third parties without your explicit consent, except where required by law. Your information is kept confidential and used solely for the purposes you have agreed to. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with third parties. Text messaging opt-in data is not being shared with third parties.

Opting out of text messages

You have the right to opt out of receiving text messages from Best Burn Firewood LLC at any time. To opt out, you can reply "STOP" to any text message you receive from us.

Consent and opt-in

By providing your phone number and opting in to receive text messages, you consent to the collection and use of your personal information as described in this policy. We ensure that your consent is obtained explicitly and that you are informed about the types of messages you will receive.

13. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this privacy notice from time to time. The updated version will be indicated by an updated "Last updated" date at the top of this privacy notice. If we make material changes, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to stay informed of how we are protecting your information.

14. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may contact us at:

Best Burn Firewood LLC 19000 W Lincoln Avenue New Berlin, WI 53146 United States

Phone: (262) 746-7416 Email: sales@bestburnfirewood.com

15. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country or state of residence, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law.

To request to review, update, or delete your personal information, please contact us at sales@bestburnfirewood.com or by mail at the address listed in Section 14.